Mission: Dominate Page 1 in the Search Results

What Does A Comprehensive Digital Media Campaign Look Like?

Before we answer that, consider the humble birthday cake.

It is almost beyond imagining that someone, somewhere, was the first to have that idea that if we took what came out the south end of a north bound chicken, combined that with what we squeezed out of some unsuspecting cow, heated it up with some ground up weeds and beans; and, if we did all that just right we could all put on silly hats and sing Happy Birthday!

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Likewise, when it comes to a comprehensive marketing effort; one that is aimed at not only web results, but may also include outdoor advertising, radio spots, infomercials, etc., combined in such a way that each supports the other. Radio spots and infomercials drive awareness of a keyword; a keyword that when searched on yields multiple results leading to YOUR site.

In a comprehensive campaign aimed at media buying, digital marketing, web lead generation and management, reputation management, and other internet business development strategies, there are a number of valid ingredients or approaches available to use. Approaches such as internal search engine optimization, external SEO, link building, blogging, social bookmarking, viral video marketing, article marketing; the list could go on. And that’s just in the realm of the respectable, so-called “white hat” search engine techniques. There are numerous less respected “gray hat” or “black hat” techniques such as doorway cloaking, redirection, etc., that may show some short term benefit, but ultimately are not beneficial to you or your company.

Individually, each of these approaches can help you achieve your lead generation related goals. Powerful results can be achieved when we combine all the ingredients above into a recipe whereby we post a veritable non-stop blizzard of positive, informative content (video, audio podcasts, articles, press releases); each of them reinforcing the search engine ranking and staying power of the others. Your articles, which are posted to 20+ high ranking article directories (articlebase, etc. ), reference your videos, which are in turn posted to 30+ sites (Youtube, Yahoo Video, etc.), each of which in turn lead to your lead capture pages, all of which have been social bookmarked by multiple accounts.

You could take the time to do create all those high value links yourself; to research and properly position yourself to dominate page 1 for those searches. You could take the time to write and produce, then manually upload each of the articles and/ or videos to the 50+ sites such as www.youtube.com. You could then create free accounts at 20+ high ranking social bookmarking sites like www.furl.com and www.stumbleupon.com, and then manually submit each oyour uploaded files. You could manage your own media buying to generate radio listeners calling your toll free number and searching for your site (or searching for your keywords to find your competitors- you’ve done that very thing, right?). You could build fully optimized (internal and external) landing pages to capture that traffic when it shows up.

You could do all that. Really.

But would you want to?

Give us a shout.

Tom

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